European Book Cultures Diversity as a Challenge /

• Main Author: Kurschus, Stephanie (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2015.
• Subjects: Social sciences.; Mass media.; Communication.; Social sciences in mass media.; Sociology.; Social Sciences.; Media Research.; Media Sociology.

Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of...

Table of Contents:

• Book Cultures - Approaching an Elusive Concept
• A Concept of "Book Culture"
• European Book Culture – Framework, Indicators and a Typology
• Promoting Book Culture – Measures and Efficiency
• A New Book Culture in the Digital Age?
• List of Literature.