Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Banks, Ivana Bušljeta (Editor), De Pelsmacker, Patrick (Editor), Okazaki, Shintaro (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Series: European Advertising Academy ; 5
• Subjects: Business.; Marketing.; Market research.; Management.; Business and Management.; Market Research/Competitive Intelligence.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers f...