Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Banks, Ivana Bušljeta (Επιμελητής έκδοσης), De Pelsmacker, Patrick (Επιμελητής έκδοσης), Okazaki, Shintaro (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: European Advertising Academy ; 5
• Θέματα: Business.; Marketing.; Market research.; Management.; Business and Management.; Market Research/Competitive Intelligence.

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers f...

Πίνακας περιεχομένων:

• Advertising Appeals and Processing
• Online and Mobile Advertising.- TV Advertising and Product Placement
• Cultural, Gender and Age Issues in Advertising
• Branding Challenges
• IMC.