Lead Markets in Age-Based Innovations Demographic Change and Internationally Successful Innovations /

• Κύριος συγγραφέας: Levsen, Nils (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: Forschungs-/Entwicklungs-/Innovations-Management
• Θέματα: Business.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.

Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a su...