Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool /

• Κύριοι συγγραφείς: Hurrle, Daniel (Συγγραφέας), Postatny, Julia (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Σειρά: BestMasters
• Θέματα: Business.; Marketing.; Management.; Public administration.; Business and Management.; Public Administration.

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. B...

Πίνακας περιεχομένων:

• Social Media Environment and Marketing
• Scientific Institutions and Young Academics
• Online Survey, Benchmark Analysis and Expert Interviews
• Social Media Concept: Content, Platforms, Monitoring.