Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool /

• Main Authors: Hurrle, Daniel (Author), Postatny, Julia (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Series: BestMasters
• Subjects: Business.; Marketing.; Management.; Public administration.; Business and Management.; Public Administration.

This book covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities. B...

Table of Contents:

• Social Media Environment and Marketing
• Scientific Institutions and Young Academics
• Online Survey, Benchmark Analysis and Expert Interviews
• Social Media Concept: Content, Platforms, Monitoring.