Cross-Industry Innovation Processes Strategic Implications for Telecommunication Companies /

• Κύριος συγγραφέας: Hahn, Tobias (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Θέματα: Business.; Management.; Organization.; Planning.; Industrial management.; Business and Management.; Innovation/Technology Management.

Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to character...

Πίνακας περιεχομένων:

• Context of cross-industry service innovation projects
• Grounded theory approach in multiple case study analysis
• Development of a practical innovation process model
• Propositions for theoretical innovation process models.