Cross-Industry Innovation Processes Strategic Implications for Telecommunication Companies /

• Main Author: Hahn, Tobias (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Subjects: Business.; Management.; Organization.; Planning.; Industrial management.; Business and Management.; Innovation/Technology Management.

Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to character...

Table of Contents:

• Context of cross-industry service innovation projects
• Grounded theory approach in multiple case study analysis
• Development of a practical innovation process model
• Propositions for theoretical innovation process models.