Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence /

• Κύριος συγγραφέας: Kick, Markus (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Θέματα: Marketing.; Management.; Health economics.; Medical economics.; Economics.; Health Economics.

In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health...

Πίνακας περιεχομένων:

• The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality
• The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany
• Social Media Effects along the Value Chain – A Narrative Review
• Corporate Brand Posts on Facebook – The Role of Interactivity, Vividness, and Involvement.