Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence /

Selected Essays on Corporate Reputation and Social Media Collection of Empirical Evidence /

In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health...

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Bibliographic Details
Main Author: Kick, Markus (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Subjects:
Marketing.
Management.
Health economics.
Medical economics.
Economics.
Health Economics.
Online Access:Full Text via HEAL-Link
Table of Contents:
  • The Effect of Corporate Reputation on Health Insurance Choices in a Public-Policy-Shaped Environment of Premium Equality
  • The Effects of Additional Contributions on Statutory Health Insurance Choices in Germany
  • Social Media Effects along the Value Chain – A Narrative Review
  • Corporate Brand Posts on Facebook – The Role of Interactivity, Vividness, and Involvement.

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