Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities /
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical f...
Κύριος συγγραφέας: | Krämer, Aline (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2015.
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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