Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities /

• Κύριος συγγραφέας: Krämer, Aline (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Θέματα: Business.; Management.; Industrial management.; Globalization.; Markets.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical f...

Πίνακας περιεχομένων:

• Open innovation
• Consumer integration into innovation
• Bas of the pyramid (BoP)
• Inclusive Business
• Low-income markets in developing and emerging countries.