Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities /

• Main Author: Krämer, Aline (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Subjects: Business.; Management.; Industrial management.; Globalization.; Markets.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.

The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical f...