User Innovators in the Silver Market An Empirical Study among Camping Tourists /

• Main Author: Wellner, Konstantin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Series: Forschungs-/Entwicklungs-/Innovations-Management
• Subjects: Business.; Management.; Industrial management.; Tourism.; Economic policy.; Business and Management.; Innovation/Technology Management.; R & D/Technology Policy.; Tourism Management.

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which g...

Table of Contents:

• The Silver Market Phenomenon
• Users as Main Source of Innovations
• Introduction to the Research Field: Camping & Caravanning.