User Innovators in the Silver Market An Empirical Study among Camping Tourists /

User Innovators in the Silver Market An Empirical Study among Camping Tourists /

In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which g...

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Bibliographic Details
Main Author: Wellner, Konstantin (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Subjects:
Business.
Management.
Industrial management.
Tourism.
Economic policy.
Business and Management.
Innovation/Technology Management.
R & D/Technology Policy.
Tourism Management.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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