Köcher, S. (2015). The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler.
Chicago Style (17th ed.) CitationKöcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Wiesbaden: Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
MLA (8th ed.) CitationKöcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
Warning: These citations may not always be 100% accurate.
