Strategic Retail Management Text and International Cases /

• Main Authors: Zentes, Joachim (Author), Morschett, Dirk (Author), Schramm-Klein, Hanna (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Edition: 3rd ed. 2017.
• Subjects: Business.; Marketing.; Sales management.; Trade.; Commerce.; Business and Management.; Sales/Distribution.

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of...

Table of Contents:

• Functions, Formats and Players in Retailing
• Strategic Marketing in Retailing
• Marketing Mix in Retailing
• Buying, Logistics and Performance Measurement.