Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /

• Κύριος συγγραφέας: Posthumus, Jan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2015.
• Θέματα: Business.; Marketing.; Market research.; Personnel management.; Business and Management.; Market Research/Competitive Intelligence.; Human Resource Management.

In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of...

Πίνακας περιεχομένων:

• Management and Identification of High Potentials.- Marketing Concepts
• Marketing within Human Resources.- Market Research.- Contingency Theory
• Implications for Recruiters and Corporate HR.