Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising for...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Verlegh, Peeter (Επιμελητής έκδοσης), Voorveld, Hilde (Επιμελητής έκδοσης), Eisend, Martin (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Έκδοση:	1st ed. 2016.
Σειρά:	European Advertising Academy
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Έκδοση: (2013)

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015)

Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /
Έκδοση: (2017)

Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Έκδοση: (2012)

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Έκδοση: (2011)

Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement /
Έκδοση: (2017)

International Advertising and Communication Current Insights and Empirical Findings /
Έκδοση: (2006)

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
Έκδοση: (2016)

The Relationship of Body Weight and Skepticism towards Advertising
ανά: Brauneis, Sabrina
Έκδοση: (2016)

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /
ανά: Prieler, Michael, κ.ά.
Έκδοση: (2016)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
ανά: Klapdor, Sebastian
Έκδοση: (2013)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Mooi, Erik, κ.ά.
Έκδοση: (2011)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Sarstedt, Marko, κ.ά.
Έκδοση: (2014)

The Communicating Company Towards an Alternative Theory of Corporate Communication /
ανά: Hübner, Hartmut
Έκδοση: (2007)

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /
ανά: Brabazon, Tara, κ.ά.
Έκδοση: (2014)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Technology Acceptance of Connected Services in the Automotive Industry
ανά: Hiraoka, Clemens
Έκδοση: (2009)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Evolutionary Psychology in the Business Sciences
Έκδοση: (2011)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
ανά: Karamchedu, Raj
Έκδοση: (2005)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets /
ανά: Schlägel, Christopher
Έκδοση: (2011)

Effective Strategy Implementation Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance /
ανά: Huber, Adele J.
Έκδοση: (2011)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2012)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs /
ανά: Wang, Jiazhuo G., κ.ά.
Έκδοση: (2013)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

Leading Creative Teams Management Career Paths for Designers, Developers, and Copywriters /
ανά: Hernández, Eleazar
Έκδοση: (2017)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

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