Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Verlegh, Peeter (Επιμελητής έκδοσης), Voorveld, Hilde (Επιμελητής έκδοσης), Eisend, Martin (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: European Advertising Academy
• Θέματα: Business.; Marketing.; Business and Management.

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising for...

Πίνακας περιεχομένων:

• Advertising in Online and Social Media
• Advertising Strategies for Print, TV, and Radio
• Mixing Advertising and Content
• Advertising on Products, Floors, and Carts.