Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games /
Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Schriftenreihe der HHL Leipzig Graduate School of Management
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| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Brand Management in Sports
- Consideration of Multisensuality in S-O-R Models
- Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
- Derivations of Potential Actions in the Context of Identity-Based Brand Management.