Multisensory Impact of Sport Events A Comparative Effect Analysis Based on Soccer Games /

• Κύριος συγγραφέας: Tham, Thorsten (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Schriftenreihe der HHL Leipzig Graduate School of Management
• Θέματα: Business.; Marketing.; Behavioral economics.; Sports > Economic aspects.; Business and Management.; Sports Economics.; Behavioral/Experimental Economics.

Thorsten Tham highlights the fundamental changes that have swept Germany’s footballing landscape in recent years and presents theory-based impact hypotheses about forms of stimulus that can raise the loyalty of football-affine target groups before, during and after the game. Based on the example of...

Πίνακας περιεχομένων:

• Brand Management in Sports
• Consideration of Multisensuality in S-O-R Models
• Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
• Derivations of Potential Actions in the Context of Identity-Based Brand Management.