The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries /

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality tr...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Krüger, Franziska (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Έκδοση:1st ed. 2016.
Σειρά:International Management Studies
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
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100 1 |a Krüger, Franziska.  |e author. 
245 1 4 |a The Influence of Culture and Personality on Customer Satisfaction  |h [electronic resource] :  |b An Empirical Analysis across Countries /  |c by Franziska Krüger. 
250 |a 1st ed. 2016. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer Gabler,  |c 2016. 
300 |a XIX, 208 p. 22 illus. in color.  |b online resource. 
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490 1 |a International Management Studies 
505 0 |a The Satisfied Customer in International Business -- Customer Satisfaction, Culture, and Personality -- The Structure of the Zone of Tolerance across Countries and Individuals -- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective. 
520 |a Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures. Contents • The Satisfied Customer in International Business • Customer Satisfaction, Culture, and Personality • The Structure of the Zone of Tolerance across Countries and Individuals • The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective Target Groups • Researchers and students in the fields of international marketing and management • Practitioners in the fields of market research, marketing, and strategic planning in international enterprises The Author Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt. 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a International business enterprises. 
650 1 4 |a Business and Management. 
650 2 4 |a International Business. 
650 2 4 |a Marketing. 
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776 0 8 |i Printed edition:  |z 9783658125561 
830 0 |a International Management Studies 
856 4 0 |u http://dx.doi.org/10.1007/978-3-658-12557-8  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169)