The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries /

• Main Author: Krüger, Franziska (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Edition: 1st ed. 2016.
• Series: International Management Studies
• Subjects: Business.; Marketing.; International business enterprises.; Business and Management.; International Business.

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality tr...

Table of Contents:

• The Satisfied Customer in International Business
• Customer Satisfaction, Culture, and Personality
• The Structure of the Zone of Tolerance across Countries and Individuals
• The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.