The Influence of Culture and Personality on Customer Satisfaction An Empirical Analysis across Countries /

• Κύριος συγγραφέας: Krüger, Franziska (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: International Management Studies
• Θέματα: Business.; Marketing.; International business enterprises.; Business and Management.; International Business.

Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality tr...

Πίνακας περιεχομένων:

• The Satisfied Customer in International Business
• Customer Satisfaction, Culture, and Personality
• The Structure of the Zone of Tolerance across Countries and Individuals
• The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.