Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries /
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous res...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Edition: | 1st ed. 2016. |
| Series: | Forschungsgruppe Konsum und Verhalten
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| Online Access: | Full Text via HEAL-Link |
