Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exo...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Fraß, Alexander (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Σειρά:Business Analytics
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
LEADER 03504nam a22005175i 4500
001 978-3-658-14367-1
003 DE-He213
005 20160608124138.0
007 cr nn 008mamaa
008 160608s2016 gw | s |||| 0|eng d
020 |a 9783658143671  |9 978-3-658-14367-1 
024 7 |a 10.1007/978-3-658-14367-1  |2 doi 
040 |d GrThAP 
050 4 |a HF5410-5417.5 
072 7 |a KJS  |2 bicssc 
072 7 |a KJSM  |2 bicssc 
072 7 |a BUS043000  |2 bisacsh 
082 0 4 |a 658.8  |2 23 
100 1 |a Fraß, Alexander.  |e author. 
245 1 0 |a Achieving Brand Loyalty in China through After-Sales Services  |h [electronic resource] :  |b With a Particular Focus on the Influences of Cultural Determinants /  |c by Alexander Fraß. 
264 1 |a Wiesbaden :  |b Springer Fachmedien Wiesbaden :  |b Imprint: Springer Gabler,  |c 2016. 
300 |a XXI, 317 p. 35 illus.  |b online resource. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a text file  |b PDF  |2 rda 
490 1 |a Business Analytics 
505 0 |a Chinese Consumer Behaviour in the Context of Intercultural Marketing -- German Car Manufacturers in China as Research Object -- After-Sales Operations of German Automobile Brands in China. . 
520 |a This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally. Contents • Chinese Consumer Behaviour in the Context of Intercultural Marketing • German Car Manufacturers in China as Research Object • After-Sales Operations of German Automobile Brands in China Target Groups • Teachers and students of marketing and cultural research • Executives and consultants in the field of the automotive industry, marketing management The Author Alexander Fraß studied social economy and entrepreneurship at the University of Hamburg and the Institute of Technology Tralee (Ireland). In 2015, he completed his dissertation at the Universitat Politècnica de València (Spain) in co-operation with the Hamburg University of Applied Sciences. Since 2015 he is responsible for the marketing and sales activities of a leading forklift dealership in North Germany. 
650 0 |a Business. 
650 0 |a Marketing. 
650 0 |a Globalization. 
650 0 |a Markets. 
650 0 |a Engineering economics. 
650 0 |a Engineering economy. 
650 1 4 |a Business and Management. 
650 2 4 |a Marketing. 
650 2 4 |a Emerging Markets/Globalization. 
650 2 4 |a Engineering Economics, Organization, Logistics, Marketing. 
710 2 |a SpringerLink (Online service) 
773 0 |t Springer eBooks 
776 0 8 |i Printed edition:  |z 9783658143664 
830 0 |a Business Analytics 
856 4 0 |u http://dx.doi.org/10.1007/978-3-658-14367-1  |z Full Text via HEAL-Link 
912 |a ZDB-2-BUM 
950 |a Business and Management (Springer-41169)