Strategy and Success Factors of Business Schools

• Main Author: Adam, Anne Kathrin (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Subjects: Business.; Leadership.; Higher education.; Business and Management.; Business Strategy/Leadership.; Higher Education.

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements, stra...

Table of Contents:

• The Market for Higher Education
• Assessing Institutional Success in Higher Education
• Mission Statements in Higher Education
• Strategic Groups in Higher Business Education
• Evaluating Success in Higher Business Education.