The Relationship of Body Weight and Skepticism towards Advertising

The Relationship of Body Weight and Skepticism towards Advertising

Based on the Self-Esteem Theory, Gender Theories, the Cognitive Dissonance Theory and the Social Comparison Theory Sabrina Brauneis investigates the relationship between body weight (conceptualized and measured here using the Body Mass Index (BMI)) and skepticism towards advertising. The first study...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Brauneis, Sabrina (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Σειρά:	Forschungsgruppe Konsum und Verhalten
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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