Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effec...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2016.
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| Series: | Handel und Internationales Marketing Retailing and International Marketing
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| Online Access: | Full Text via HEAL-Link |
