Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

• Κύριος συγγραφέας: Weindel, Julia Katharina (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Σειρά: Handel und Internationales Marketing Retailing and International Marketing
• Θέματα: Business.; Marketing.; Sales management.; Business and Management.; Sales/Distribution.

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effec...

Πίνακας περιεχομένων:

• Introduction
• Study 1: Sector-specific Antecedents of Retail Brand Equity
• Study 2: Reciprocity between Perceived Value and Retail Brand Equity
• Study 3: Interdependencies within Multichannel Retail Structures
• Final Remarks
• References
• Appendix.