Retail Brand Equity and Loyalty Analysis in the Context of Sector-Specific Antecedents, Perceived Value, and Multichannel Retailing /

• Main Author: Weindel, Julia Katharina (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
• Series: Handel und Internationales Marketing Retailing and International Marketing
• Subjects: Business.; Marketing.; Sales management.; Business and Management.; Sales/Distribution.

Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effec...

Table of Contents:

• Introduction
• Study 1: Sector-specific Antecedents of Retail Brand Equity
• Study 2: Reciprocity between Perceived Value and Retail Brand Equity
• Study 3: Interdependencies within Multichannel Retail Structures
• Final Remarks
• References
• Appendix.