Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /

Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content a...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Christodoulides, George (Επιμελητής έκδοσης), Stathopoulou, Anastasia (Επιμελητής έκδοσης), Eisend, Martin (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Σειρά:	European Advertising Academy
Θέματα:	Business. Marketing. Business and Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Έκδοση: (2013)

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Έκδοση: (2015)

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Έκδοση: (2011)

Advances in Advertising Research (Vol. VI) The Digital, the Classic, the Subtle, and the Alternative /
Έκδοση: (2016)

Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Έκδοση: (2012)

Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement /
Έκδοση: (2017)

International Advertising and Communication Current Insights and Empirical Findings /
Έκδοση: (2006)

The Relationship of Body Weight and Skepticism towards Advertising
ανά: Brauneis, Sabrina
Έκδοση: (2016)

Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
Έκδοση: (2016)

Advertising in the Aging Society Understanding Representations, Practitioners, and Consumers in Japan /
ανά: Prieler, Michael, κ.ά.
Έκδοση: (2016)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
ανά: Klapdor, Sebastian
Έκδοση: (2013)

Advertisers at Work
ανά: Tuten, Tracy
Έκδοση: (2012)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Mooi, Erik, κ.ά.
Έκδοση: (2011)

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics /
ανά: Sarstedt, Marko, κ.ά.
Έκδοση: (2014)

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
ανά: Saavedra, Claudio A.
Έκδοση: (2016)

Luxury Marketing A Challenge for Theory and Practice /
Έκδοση: (2013)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Έκδοση: (2007)

Storytelling Branding in Practice /
ανά: Fog, Klaus, κ.ά.
Έκδοση: (2010)

Principles of Marketology, Volume 2 Practice /
ανά: Aghazadeh, Hashem
Έκδοση: (2017)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
ανά: Kastner, Olga Louisa
Έκδοση: (2014)

Sustainable Luxury Brands Evidence from Research and Implications for Managers /
ανά: Amatulli, Cesare, κ.ά.
Έκδοση: (2017)

Advances in National Brand and Private Label Marketing Fourth International Conference, 2017 /
Έκδοση: (2017)

Technology Acceptance of Connected Services in the Automotive Industry
ανά: Hiraoka, Clemens
Έκδοση: (2009)

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model
ανά: Shin, Kwang-Yong
Έκδοση: (2013)

Evolutionary Psychology in the Business Sciences
Έκδοση: (2011)

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
ανά: Karamchedu, Raj
Έκδοση: (2005)

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences /
ανά: Christiaans, Lena
Έκδοση: (2013)

Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe /
ανά: Codita, Roxana
Έκδοση: (2011)

Country-Specific Effects of Reputation A Cross-Country Comparison of Online Auction Markets /
ανά: Schlägel, Christopher
Έκδοση: (2011)

Effective Strategy Implementation Conceptualizing Firms’ Strategy Implementation Capabilities and Assessing Their Impact on Firm Performance /
ανά: Huber, Adele J.
Έκδοση: (2011)

Market-Driving Behavior in Emerging Firms A Study on Market-Driving Behavior, its Moderators and Performance Implications in German Emerging Technology Ventures /
ανά: Neuenburg, Jesko-Philipp
Έκδοση: (2010)

Market Entry Strategies of Foreign Telecom Companies in India
ανά: Levi, Kiruba Jeyaseeli Benjamin
Έκδοση: (2007)

B2B Brand Management
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2006)

Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2012)

Ingredient Branding Making the Invisible Visible /
ανά: Kotler, Philip, κ.ά.
Έκδοση: (2010)

Who Gets Funds from China’s Capital Market? A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs /
ανά: Wang, Jiazhuo G., κ.ά.
Έκδοση: (2013)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
ανά: Bickhoff, Nils, κ.ά.
Έκδοση: (2014)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
ανά: Hult, G. Tomas M.
Έκδοση: (2011)

Market Entry into the USA Why European Companies Fail and How to Succeed /
ανά: Drews, Ralf, κ.ά.
Έκδοση: (2016)

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