Advances in Advertising Research (Vol. VII) Bridging the Gap between Advertising Academia and Practice /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Christodoulides, George (Επιμελητής έκδοσης), Stathopoulou, Anastasia (Επιμελητής έκδοσης), Eisend, Martin (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Σειρά: European Advertising Academy
• Θέματα: Business.; Marketing.; Business and Management.

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content a...

Πίνακας περιεχομένων:

• Online Advertising/Social Networks
• Consumer Responses to Advertising
• Culture and Advertising.