Conference Proceedings Trends in Business Communication 2016

• Corporate Author: SpringerLink (Online service)
• Other Authors: Becker, Timo (Editor), Schneckenleitner, Peter (Editor), Reitberger, Wolfgang (Editor), Brunner-Sperdin, Alexandra (Editor)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Subjects: Business.; Marketing.; Leadership.; Business and Management.; Business Strategy/Leadership.; Management Education.

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The vari...