Online Growth Options for Retailers Three Essays on Domestic and International Growth Strategies with Online Retailing /
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...
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| Format: | Electronic eBook |
| Language: | English |
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Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2017.
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| Series: | Handel und Internationales Marketing Retailing and International Marketing
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| Online Access: | Full Text via HEAL-Link |
