Online Growth Options for Retailers Three Essays on Domestic and International Growth Strategies with Online Retailing /

• Κύριος συγγραφέας: Schu, Matthias (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Σειρά: Handel und Internationales Marketing Retailing and International Marketing
• Θέματα: Business.; Sales management.; International business enterprises.; E-commerce.; Business and Management.; Sales/Distribution.; e-Commerce/e-business.; International Business.

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...

Πίνακας περιεχομένων:

• Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers
• Internationalization Speed of Online Retailers
• Imitability of Online Shops, Strategies and Concepts
• Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.