Online Growth Options for Retailers Three Essays on Domestic and International Growth Strategies with Online Retailing /

Online Growth Options for Retailers Three Essays on Domestic and International Growth Strategies with Online Retailing /

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization pro...

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Bibliographic Details
Main Author: Schu, Matthias (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
Series:Handel und Internationales Marketing Retailing and International Marketing
Subjects:
Business.
Sales management.
International business enterprises.
E-commerce.
Business and Management.
Sales/Distribution.
e-Commerce/e-business.
International Business.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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