APA (7th ed.) Citation

Tomczak, T., Reinecke, S., & Kuss, A. (2018). Strategic Marketing: Market-Oriented Corporate and Business Unit Planning (1st ed. 2018.). Springer Fachmedien Wiesbaden : Imprint: Springer Gabler. https://doi.org/10.1007/978-3-658-18417-9

Chicago Style (17th ed.) Citation

Tomczak, Torsten, Sven Reinecke, and Alfred Kuss. Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. 1st ed. 2018. Wiesbaden: Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018. https://doi.org/10.1007/978-3-658-18417-9.

MLA (8th ed.) Citation

Tomczak, Torsten, et al. Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. 1st ed. 2018. Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018. https://doi.org/10.1007/978-3-658-18417-9.