Advances in Advertising Research VIII Challenges in an Age of Dis-Engagement /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Zabkar, Vesna (Επιμελητής έκδοσης), Eisend, Martin (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2017.
• Σειρά: European Advertising Academy
• Θέματα: Business.; Marketing.; Business and Management.

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances...

Πίνακας περιεχομένων:

• Advertising Media, Content, Audiences
• Advertising Processing and Reception
• Online Advertising and Communication
• Advertising Effectiveness.