The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should h...
Κύριος συγγραφέας: | Denker, Florian (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2018.
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Έκδοση: | 1st ed. 2018. |
Σειρά: | Forschungs-/Entwicklungs-/Innovations-Management
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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