The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

• Main Author: Denker, Florian (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: Forschungs-/Entwicklungs-/Innovations-Management
• Subjects: Management.; Industrial management.; Economic policy.; Innovation/Technology Management.; R & D/Technology Policy.

Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should h...