The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Florian Denker explores the role of an individual's domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should h...

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Bibliographic Details
Main Author: Denker, Florian (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Edition:1st ed. 2018.
Series:Forschungs-/Entwicklungs-/Innovations-Management
Subjects:
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ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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Call Number: 330.01 BAU
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