Strategic Management of Market Niches A Model Framework /

• Κύριος συγγραφέας: Ocvirk, Gorazd (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Schriften zur Unternehmensentwicklung
• Θέματα: Leadership.; Organization.; Planning.; Entrepreneurship.; Business Strategy/Leadership.
• Φυσική περιγραφή: IX, 231 p. 43 illus. online resource.
• ISBN: 9783658203641
• DOI: 10.1007/978-3-658-20364-1

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field. Contents Fundamentals of Niche Research Theoretical Pillar of the Niche Model Framework Market Niche Model Framework for Strategic Management Target Groups Researchers in the field of organizational sciences  Managers and practitioners involved in business strategy or strategic management The Author Dr. Gorazd Ocvirk is director of a global acting consultant company.