Strategic Management of Market Niches A Model Framework /

• Main Author: Ocvirk, Gorazd (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: Schriften zur Unternehmensentwicklung
• Subjects: Leadership.; Organization.; Planning.; Entrepreneurship.; Business Strategy/Leadership.

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...