Strategic Management of Market Niches A Model Framework /
Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies...
Κύριος συγγραφέας: | Ocvirk, Gorazd (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2018.
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Έκδοση: | 1st ed. 2018. |
Σειρά: | Schriften zur Unternehmensentwicklung
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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