Impacting the Sensory Experience of Products Experimental Studies on Perceived Quality /

• Κύριος συγγραφέας: Cowen-Elstner, Christine (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Forschungs-/Entwicklungs-/Innovations-Management
• Θέματα: Motivation research (Marketing).; Consumer Behavior.

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of...

Πίνακας περιεχομένων:

• Quality perception and possible influences
• Sensory marketing and the five senses
• Possibilities for unconscious consumer influence
• Empirical investigation of the environmental influence
• Experimental research of the importance of product packaging. .