Impacting the Sensory Experience of Products Experimental Studies on Perceived Quality /

• Main Author: Cowen-Elstner, Christine (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: Forschungs-/Entwicklungs-/Innovations-Management
• Subjects: Motivation research (Marketing).; Consumer Behavior.

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of...

Table of Contents:

• Quality perception and possible influences
• Sensory marketing and the five senses
• Possibilities for unconscious consumer influence
• Empirical investigation of the environmental influence
• Experimental research of the importance of product packaging. .