Service Innovation in Agricultural Business Exploring the Influence of Digital Information Technologies /

• Main Author: Gack, Sebastian (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Edition: 1st ed. 2018.
• Series: BestMasters,
• Subjects: Agricultural economics.; Management.; Industrial management.; Entrepreneurship.; Agricultural Economics.; Innovation/Technology Management.

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is...

Table of Contents:

• Service Innovation
• Impact of digitalization and interconnectivity on service innovation
• Product-service-systems and value networks
• Service-dominant-logic
• Data collection and analysis
• Managerial implications for theory and management.