Service Innovation in Agricultural Business Exploring the Influence of Digital Information Technologies /

• Κύριος συγγραφέας: Gack, Sebastian (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: BestMasters,
• Θέματα: Agricultural economics.; Management.; Industrial management.; Entrepreneurship.; Agricultural Economics.; Innovation/Technology Management.

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is...

Πίνακας περιεχομένων:

• Service Innovation
• Impact of digitalization and interconnectivity on service innovation
• Product-service-systems and value networks
• Service-dominant-logic
• Data collection and analysis
• Managerial implications for theory and management.