Business Development Customer-oriented Business Development for successful companies /

• Main Author: Kohne, Andreas (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Vieweg, 2019.
• Edition: 1st ed. 2019.
• Subjects: Computers.; Information technology.; Business-Data processing.; Management.; Marketing.; Sales management.; Computing Milieux.; Information Systems and Communication Service.; IT in Business.; Sales/Distribution.

This book offers a comprehensive guide to Business Development (BD): what it is, what professional skills are needed, why it is vital to business growth, and how to implement it successfully in a corporation. The book draws on the author's considerable expertise and experience, gained in his po...

Table of Contents:

• Business Development: role, role profile, business unit, process
• Portfolio structure, management and life cycle
• Resources.-Target market
• Market cultivation strategy
• Case study
• Six steps to Business Development.