The Instigatory Theory of NGO Communication Strategic Communication in Civil Society Organizations /

• Main Author: Oliveira, Evandro (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer VS, 2019.
• Edition: 1st ed. 2019.
• Series: Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement,
• Subjects: Communication.; Public relations.; International organization.; Communication Studies.; Corporate Communication/Public Relations.; International Organization.

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an...

Table of Contents:

• Strategic communication and NGOs
• Logics and management
• NGOs and social theory: social and economic dimensions
• Fundraising
• Volunteering
• Civic relations and social change.