Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context /

• Main Authors: Rauscher, Susanne (Author, http://id.loc.gov/vocabulary/relators/aut), Zielke, Annika (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
• Edition: 1st ed. 2019.
• Series: BestMasters,
• Subjects: Behavioral economics.; Accounting.; Bookkeeping .; Behavioral/Experimental Economics.; Accounting/Auditing.

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and po...