Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context /

• Κύριοι συγγραφείς: Rauscher, Susanne (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Zielke, Annika (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: BestMasters,
• Θέματα: Behavioral economics.; Accounting.; Bookkeeping .; Behavioral/Experimental Economics.; Accounting/Auditing.

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and po...

Πίνακας περιεχομένων:

• The Concept of Nudging
• Behavioral Impact in Management Accounting
• Qualitative Study - Status Quo in Management Accounting
• Experiment - Effect of Nudges in Management Accounting
• Critical Reflection of the Approach.