Nudging in Management Accounting Assessment of the Relevance of Nudging in the Corporate Context /

• Main Authors: Rauscher, Susanne (Author, http://id.loc.gov/vocabulary/relators/aut), Zielke, Annika (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2019.
• Edition: 1st ed. 2019.
• Series: BestMasters,
• Subjects: Behavioral economics.; Accounting.; Bookkeeping .; Behavioral/Experimental Economics.; Accounting/Auditing.

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and po...

Table of Contents:

• The Concept of Nudging
• Behavioral Impact in Management Accounting
• Qualitative Study - Status Quo in Management Accounting
• Experiment - Effect of Nudges in Management Accounting
• Critical Reflection of the Approach.