Business Relationship Management and Marketing Mastering Business Markets /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kleinaltenkamp, Michael (Επιμελητής έκδοσης), Plinke, Wulff (Επιμελητής έκδοσης), Geiger, Ingmar (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Sales management.; Business and Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.; Sales/Distribution.
• Φυσική περιγραφή: VIII, 338 p. 85 illus. online resource.
• ISBN: 9783662438565
• ISSN: 2192-4333

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.