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03145nam a22005415i 4500 |
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978-3-662-43856-5 |
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DE-He213 |
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20151204181709.0 |
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cr nn 008mamaa |
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140930s2015 gw | s |||| 0|eng d |
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|a 9783662438565
|9 978-3-662-43856-5
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|a 10.1007/978-3-662-43856-5
|2 doi
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|d GrThAP
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|a HF5410-5417.5
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|a KJS
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|a KJSM
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|a BUS043000
|2 bisacsh
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|a 658.8
|2 23
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|a Business Relationship Management and Marketing
|h [electronic resource] :
|b Mastering Business Markets /
|c edited by Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger.
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| 264 |
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1 |
|a Berlin, Heidelberg :
|b Springer Berlin Heidelberg :
|b Imprint: Springer,
|c 2015.
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| 300 |
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|a VIII, 338 p. 85 illus.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Springer Texts in Business and Economics,
|x 2192-4333
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| 505 |
0 |
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|a Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management -- Theoretical Perspectives of Business Relationships - Explanation and Configuration -- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships -- Customer Value and Customer Selection -- Strategies of Business Relationship Management -- Business Relationship Management & Marketing in a European-Chinese Context -- Implementation of Business Relationship Management: Instruments of Business Relationship Management -- Internal Implementation of Business Relationship Management -- Customer Relationship Management.
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| 520 |
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|a Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
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| 650 |
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0 |
|a Business.
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| 650 |
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|a Marketing.
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| 650 |
|
0 |
|a Market research.
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| 650 |
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0 |
|a Leadership.
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| 650 |
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|a Sales management.
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| 650 |
1 |
4 |
|a Business and Management.
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| 650 |
2 |
4 |
|a Marketing.
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| 650 |
2 |
4 |
|a Market Research/Competitive Intelligence.
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| 650 |
2 |
4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a Sales/Distribution.
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| 700 |
1 |
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|a Kleinaltenkamp, Michael.
|e editor.
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| 700 |
1 |
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|a Plinke, Wulff.
|e editor.
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| 700 |
1 |
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|a Geiger, Ingmar.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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| 773 |
0 |
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|t Springer eBooks
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| 776 |
0 |
8 |
|i Printed edition:
|z 9783662438558
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| 830 |
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0 |
|a Springer Texts in Business and Economics,
|x 2192-4333
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| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-662-43856-5
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-SBE
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| 950 |
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|a Business and Economics (Springer-11643)
|
