Business Relationship Management and Marketing Mastering Business Markets /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kleinaltenkamp, Michael (Επιμελητής έκδοσης), Plinke, Wulff (Επιμελητής έκδοσης), Geiger, Ingmar (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2015.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Sales management.; Business and Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.; Sales/Distribution.

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to...

Πίνακας περιεχομένων:

• Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management
• Theoretical Perspectives of Business Relationships - Explanation and Configuration
• Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships
• Customer Value and Customer Selection
• Strategies of Business Relationship Management
• Business Relationship Management & Marketing in a European-Chinese Context
• Implementation of Business Relationship Management: Instruments of Business Relationship Management
• Internal Implementation of Business Relationship Management
• Customer Relationship Management.